Episode 4: The audience dilemma (part 1); Everybody is the audience

It is important for news organizations to interest their audience members for the news. But not every important news fact is equally exciting and interesting. How do news organizations balance informing and engaging their audiences? In this episode, part 1 of the audience dilemma, Mijke explains what the audience is, and shows what Dutch journalists actually know about their audiences. She also gives some interesting examples of ways in which journalists get to know their audience members better.